15th March is the international day of consumers

World Consumer Rights Day (WCRD) is an annual international occasion. The day aims to enhance solidarity within the international consumer movement. March 15 gives us an opportunity to promote the basic rights of all consumers. This was the day when USA President John F Kennedy had first outlined the definition of Consumer Rights in 1962. WCRD demands consumer rights to be respected and protected. It also promotes peaceful protests against the market abuses and social injustices.

First observed on 15 March 1983, World Consumer Rights Day is a very important day in the era of capitalization. Companies have no right to fool the customers. Each and every customer is entitled to his basic rights. The day mobilizes citizen action against unfair policies of corporate. 15 March is marked with celebrations all around the world by numerous consumer organizations. Public exhibitions, press conference, special campaigns, street events and workshops etc are organized to make consumers aware of their rights. The ultimate aim of this day is to bring about important and needed benefits for consumers.