MARCA Poland 2026: the Central European private label sector will meet in Poznań on April 21-22

According to the announcement, the fair will cover a wide range of categories: food and beverages, as well as cosmetics, household products, pet food and innovation-driven solutions. The programme will also include a Hosted Buyers system, operated in partnership with ICE-Agenzia (Italian Trade Development Agency); the B2B match-making platform will support targeted business meetings between exhibitors and buyers.

The organizers describe the Polish market as a “turning point”: private label accounts for around 24% of household FMCG spending, while they see significant growth potential in both value and volume. The announcement mentions much higher private label shares in several European markets (e.g. the Netherlands 55%, Spain 52%), and expects the role of private labels to strengthen in the region in terms of quality, functionality and added value.

In addition to the exhibition, MARCA Poland is also preparing a conference program and promises a separate Innovation and Product Launch Zone, where product and packaging innovations will be presented, including the winners of the MARCA Awards 2026 Best Innovation Product. Exhibitor application and visitor registration for participation are available at marcapoland.com.