Nike prepping footwear sizing feature for app, retail stores
Nike wants to make sure its customers buy footwear that fits and is prepping a Nike Fit functionality in its app and within physical store locations to make that happen.
The in-development Nike Fit feature, due to launch in July, scans a shopper’s feet to determine size. The retailer claims more than half of consumers are wearing wrong sized footwear, according to a CNBC report.
The retailer expects the sizing functionality to reduce returns, provide greater supply chain efficiency, as well as spur more footwear purchases.
The Nike Fit, according to CNBC, has been quietly tested for six months in three stores, and early results indicate greater sales conversion and less return activity. (Retail Customer Experience)
Related news
(HU) Sportmárkák harca a gasztronómiában – A nap képe
Sorry, this entry is only available in HU.
Read more >The Munch application against food waste is becoming more and more popular
A large quantity of valuable food goes to waste or…
Read more >Nike tops list of teens’ fave clothing, footwear brands
Teen self-reported spending was up 2% year over year, with…
Read more >Related news
Budapest will host the European Ecological Farming Congress in September
This year, Budapest will host the European Organic Congress, which…
Read more >Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was…
Read more >Alimentaria & Hostelco: sustainability and responsible production in the spotlight
Food and hospitality trade fair Alimentaria & Hostelco took place…
Read more >