Ferran Adriá, even in the Coke-box

Why yes, that most definitely is the visage of legendary Spanish chef Ferran Adrià peering out from a limited edition Pepsi can. EFE brings word that Adrià is one of six of the world's “brightest minds” honored with his very own Pepsi can for participating in of the cola company's conference, El Ser Creativo, Congreso de Mentes Brillantes. He's joined by Kukuxumusu artist Mikel Urmeneta, scientist and explorer Angela Posada-Swafford, evolutionary psychologist Nancy Segal, paleontologist Jack Horner and robotics pioneer Dennis Hong.