The world has been drinking Nescafé to wake up for 70 years

Nestlé Hungária Kft. celebrated NESCAFÉ’s 70th birthday from 14 May until 1 July in 2009, with a series of promotions. In SPAR, Coop, Tesco and Penny stores there were several prize games, the condition of participation was sending in the barcodes of two NESCAFÉ products and the photocopies of the receipts. At each venue the main prize was HUF 1 million on an Erste debit card, but 540 vouchers and 800 USB flash drives were also drawn. The promotion received strong TV support and the main NESCAFÉ products got promotional packaging.