30 new Kulcs Quality Pharmacies waiting for customers across the country

By: Gáspár Kinga Date: 2022. 07. 21. 09:20

At Kulcs Pharmacies, the biggest pharmacy transformation series of all time has reached a major milestone. In July 2022, the number of pharmacies that offer premium service, have earned the title of Quality Pharmacy. In 2020, the pharmacy network, which includes 210 Hungarian family pharmacies, responded to the changes in the market and the changed consumer needs by setting up a new business model, which offers member pharmacies a completely new perspective.

The 30th Quality Key Pharmacy, the Arany Oroszlán Pharmacy, opened in Debrecen a few days ago

The intense commercial and marketing activities and digital solutions typical of the FMCG sector cannot be easily transferred to pharmacies, due to the special range of products and the pharmacist’s care activities. However, the management of Kulcs Farmacies, which is also known for its quick market response, has decided to look at these unique features differently from now on. Peculiarities of the centuries-old pharmaceutical profession simply cannot be considered an obstacle in preserving the health of customers and treating their illness!

In all areas of health care, the time available for patient care is decreasing, but in the fast-paced world, the real value is if the shopping experience is not identified with speed, but with attentive, professional advice and care for those who visit Kulcs Farmacies for help.

However, becoming a Quality Pharmacy is a serious decision and the result of work within the Kulcs Farmacies network. In addition to the complete interior design transformation, it also involves new commercial and marketing practices, the transformation of the product range, and the improvement of the employee motivation and training system. The transformation of each pharmacy takes approx. between HUF 29-90 million HUF in costs, which is a very significant investment for a pharmacy operating as a family business.

Experience shows that the program not only works, but is a real success story! More and more after Budapest
even in rural towns, customers can now meet the Kulcs Quality Program, which operates with a fresh approach,
with its beautiful pharmacies, the 30th Arany Oroszlán Pharmacy recently opened in Debrecen, but
can already be found in Miskolc, Veszprém, Mátészalka, Dabaş and Ózd.

After the transformation, Kulcs Pharmacies not only became more popular in their surroundings, but also more sustainable, so by the end of 2022 another 8 Kulcs member pharmacies undertook the transformation.