Kifli.hu launches a groundbreaking, entirely AI-powered Christmas campaign titled “Almost Missed Moments. But Not Now!”

By: Trademagazin Date: 2025. 12. 02. 12:07

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A Christmas campaign video created entirely with artificial intelligence was presented by the Kifli.hu parent company, Rohlik Group. The campaign, titled “Almost. Not this time,” is built around the true essence of Christmas, real moments, peace, and time spent together. The AI solutions used in the campaign also point out how technology makes creative processes and the customer experience even more diverse. The campaign was released simultaneously in all five markets of the Rohlik Group, in the Czech Republic, Germany, Austria, Romania and of course in Hungary.

A new Christmas campaign film was presented by Kifli.hu. The short film “Almost. Not this time”, or “Almost missed moments. But not now.” was made by a single creator, Veronika Vondrková, the art manager of Kifli.hu‘s parent company, the Rohlik Group. The creative process involved seven different AI tools, over 1,500 writing prompts, and over 3,000 AI-generated visuals, all of which were fine-tuned through manual post-production. The music and narration were also AI-generated, then integrated and finalized by Veronika. The project took approximately 80 hours to complete – while a traditional production of similar size typically takes months and requires a large team. The campaign clearly demonstrates Rohlik Group’s commitment to continuously pushing the boundaries of innovation and modern branding.

Veronika Vondrková, Art Manager at Rohlik Group, said that

“Although AI tools help us move faster, work more efficiently and experiment more boldly, they can never replace human creativity. This is a new kind of collaboration. When human creative thinking and artificial intelligence meet, real magic is born. Pushing boundaries is part of our company’s DNA, and this campaign is a small, Christmas-themed imprint of that.”

A real Christmas, with real moments

The campaign centers on a family who, due to stress and preparations, lose sight of the essence of Christmas – until Kifli.hu does not allow them to tune in to each other during the holiday. This is a universal message that time is the most precious gift, and Christmas is not about organizing, but about experiencing moments together.

Kifli.hu is preparing a wide holiday offer for customers this year, with fresh bakery and confectionery products, premium meat and fish, including fresh carp, traditional holiday delicacies such as bagels or szaloncukor, international specialties, drinks, sweets, gifts, holiday decorations, household products – as well as a full range of everyday shopping at supermarket prices. Orders are delivered to your home in up to 90 minutes.

Pavel Vašek, Brand and Campaigns Director at Rohlik Group, added:

“With this campaign, we wanted to bring the emotion back to Christmas. We all feel how crowded and overwhelmed this time of year has become in recent years. The most valuable thing we have is time – and there is no time of year when it is more important than at Christmas. If we can give families back even a few hours to simply be together, then our mission is accomplished.”