In Hungary, the number of hotel investments increased by 15% year-on-year

“In the first quarter of this year, the number of inbound tourists in Europe increased by 2% year-on-year, and the Central and Eastern European region experienced a higher growth of 8%. In Budapest, weekend and holiday demand is particularly strong, and the increasingly popular pre- and post-season will also contribute to balancing the number of visitors in 2025. Our capital could reach or even exceed the 2019 level of attendance by the end of the year,” said Gábor Borbély, CBRE’s Chief Market Analyst for Central Europe and Hungary. According to a survey by the world’s leading commercial real estate consultancy, the proportion of visitors returning to the Central and Southeastern European regions varies depending on the country of origin. Visitors from Western European countries – especially Germany, Austria and Italy – have increased significantly, as have those from the UK and France. There has also been a notable increase in tourists from the US, as long-haul travel has resumed. Another emerging trend is the increase in visitors from the Gulf countries, who are showing a growing interest in premium and wellness-based accommodation. The largest increases in 2024 were seen in tourists from the US (+18%), Austria (+17%) and Spain (+14%), but there were decreases in visitors from North East Asia (-43%) and the Asia-Pacific region (-33%), the research found.