Product of the Year Award in Hungary

In September 2011, the world's most innovative product pricing system, the Product of the Year also be launched in Hungary.

The recognition based on the votes of consumers was handed over 25 years ago in France and now it is present in 29 countries, and reaches nearly three billion buyers.The logo is used on the national language of each countries, so consumers in Hungary will meet the ''Az Év Terméke Díj'' title on the shelves. Producers or distributors can enter their FMCG products into the competition – reports Népszabadság Online.