Hungary subscribes: this is how subscription e-commerce changes our lives

By: Trademagazin Date: 2024. 04. 09. 11:40

Subscription e-commerce revolutionizes shopping, offering consumers greater savings, convenience, personalized offers and exclusive access. The new model not only enriches the customer experience, but also promotes the dynamic development of the domestic e-commerce market against the growing number of international competitors. In addition, it also brings significant economic and social benefits that contribute to the strengthening and sustainability of local economies.

A few years ago, it would have been unthinkable that we would not buy our favorite band’s album on CD or our favorite movie on DVD, but instead pay a monthly fee to service providers in order to access them at any time. With the subscription, music and movie streaming services turned the industry on its head. Business solutions similar to this can radically transform the world of e-commerce as we know it today.

All over the world, more and more people want the online stores to surprise them with what they want, rather than having to find the products for them. And this is an ever-growing business: according to data from The Business Research Company, in 2024 the global turnover of subscription e-commerce will be 330 billion, and a 66 percent expansion is expected in a single year.