MagyarBrands: About selecting the best ones

By: Trademagazin Date: 2023. 05. 31. 15:13

The annual meeting of the MagyarBrands Professional Committee took place. The Professional Committee of the MagyarBrands Program, which awards excellent Hungarian brands, held its annual meeting, at which the members agreed on the operation of the award system.

The MagyarBrands Program only evaluates Hungarian brands that were born in Hungary or that Hungarians participated in its creation and founding. In addition to this basic condition, brands must meet one of the following conditions: the brand is owned by Hungary, or the place of production of the product related to the brand, or the location of the service related to the brand is Hungary.

If a brand meets the basic conditions, the MagyarBrands program awards prizes in three basic categories: consumer brand, business brand and innovative brand. In the evaluation of the complex, multi-stage selection system that took place in 2022, which was supplemented by the opinions of the professional committees that also participated in the jury meeting, around 850 brands managed to win the title of Excellent Brand.