The marketing campaign of Hajdúnánás competes for the European prize of CAP
The EMKA Tanácsadó Kft. (EMKA Consulting Ltd.) that is involved in the project told MTI that marketing campaign aims to create the brand and the local trademark of the Nánási portéka (Nánási merchandise) brand.
The marketing campaign was the only Hungarian campaign that was able to got into the top three campaigns that are competing for the Communication Award of the European Common Agricultural Policy (CAP). Herperger Babett, Director of Strategy at the EMKA Tanácsadó Kft. told that the aim of the campaign was to provide more favorable economic situation to the local farmers. (MTI)
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