A Hungarian professional won the “Person of the Year” award at the International Loyalty Awards

Held annually, the International Loyalty Awards recognize excellence and innovation within the customer loyalty industry, highlighting individuals, companies and organizations who are leading the way in shaping the future of the sector. This is the first time a Hungarian professional has won an award at this competition: Zsuzsa Kecsmár, co-founder of Antavo Loyalty Cloud, who is known in professional circles as one of the most passionate representatives of customer loyalty programs.

Antavo Loyalty Cloud, based in London but with Hungarian roots, is the world’s leading loyalty program technology provider. The company, founded about ten years ago, has developed loyalty programs for major international brands such as BMW, KFC, C&A, BrewDog and Scandic Hotels. The company’s 100 employees work from different countries around the world, and product specialists and software engineers work in Hungary.