A Hungarian innovation made its debut at the world’s leading tech exhibition

By: Trademagazin Date: 2023. 10. 19. 12:01

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The world’s largest technology and startup exhibition, Gitex Global, is being held these days. The HEPA Hungarian Export Development Agency, which promotes the successful entry of domestic companies into foreign markets, will also be represented at the event in Dubai, and the expected 180,000 visitors will be able to learn about several Hungarian solutions. One of the world’s leading self-service cash register manufacturers, for example, asked Laurel, a local expert in retail IT, to implement a new development that debuted on site.

More than 6,000 exhibitors from 170 countries will participate in the event, which will last until October 20. As the HEPA Hungarian Export Development Agency highlights in its announcement for the event, the focus of the prestigious Expo is the technological revolution that is transforming the economy and society. Accordingly, the Hungarian companies present also come from the fields of artificial intelligence, big data or sustainability – but this year’s Gitex Global also has a Hungarian aspect in the field of retail innovations, which are also developing extremely quickly.

According to statistics from Datos Insights, which specializes in data analysis, 200,000 self-service checkouts were put into operation in stores around the world last year. Roughly 9% of these were provided by HiStone, which has now asked Laurel, a Hungarian company cooperating with it, to create a new, vertical, 16:9 ratio version of Laura’s self-developed cash register software for their self-service checkout presented at the current exhibition in Dubai.