The success of Hungarian e-retailers despite the pressure of the international giants: the outstanding actors of the domestic online market were awarded
The Hungarian e-commerce market faces many challenges, as international giants such as Temu and Allegro conquer customers with their extremely favorable prices and intensive advertising campaigns. Despite this, there are also agile players in the domestic market who are able to grow and operate stably despite the pressure of the global recession and foreign competitors. The share of e-commerce is currently only 10% of the total Hungarian commercial turnover, but according to Growww Digital’s forecast, this may increase to 25% in ten years.
To stimulate the domestic market, Growwww Digital, the Digital Trade Association and Ecommerce Hungary created the HungarEcomm Stars award, which recognizes Hungarian e-retailers who are able to adapt to the rapidly changing market environment and can develop a competitive strategy at the international level. . At the award ceremony held at the Internet Hungary conference, outstanding domestic players were awarded in three revenue categories.
Greenman Kft., Nutriversum Kft. and Webshop Logisztika Kft. are among the companies with a turnover of HUF 1-5 billion, while WhiskyNet Kft. and Mobilredfox Kft. stand out in the HUF 5-10 billion category. Pepita Group Zrt., BioTech USA Kft., and iPon Computer Kft. were among the largest e-retailers with a turnover of over HUF 10 billion. When awarding the awards, not only sales, but also economic stability, digital development and the effectiveness of their strategy were decisive factors. The purpose of the award is to encourage domestic actors to face foreign competition and long-term, sustainable development.
Related news
Brutal entry: Allegro is now present in the Hungarian e-commerce market
Polish e-commerce giant Allegro is stepping up its international expansion…
Read more >Deliveroo to be acquired by DoorDash in £2.9bn deal
Deliveroo is to be acquired by US rival DoorDash in…
Read more >Allegro realises EUR 2.6bn sales in 2024
Sales by Polish online marketplace Allegro grew by 7% to…
Read more >Related news
Viktor Orbán: we will introduce margin reduction for new products as well, if necessary
The margin regulation must be maintained because people must be…
Read more >German retail sales fell month-on-month in April
In Germany, retail sales fell by 1.1 percent in real…
Read more >Euromonitor International 2025: everything for your pet!
The global pet care market is expected to reach the…
Read more >