Magazine: Colours, napkins, emotions
Colours can influence people’s mood and behaviour. SCA and its international hygiene brand, Tork used brain waves technology to find out how guests react to various colours. The results revealed that certain colours evoke the same moods and emotions repeatedly. In the experiment colours were also paired with various meal types, from romantic dinner to business lunch. All the colours used in the study came from Tork’s product portfolio.
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