Magazine: VakVarjú

Our magazine asked majority owner Rudolf Semsei about brand building at of one the most dynamically developing Hungarian-owned restaurant chains, VakVarjú. VakVarjú restaurants serve quality food at affordable prices. The owners managed to put into practice what a family restaurant means to guests. Rudolf Semsei puts down their success to approaching the trade from a consumer perspective. The chain makes use of several popular elements of modern marketing communication. They are children-friendly, pay special attention to customer feedback and adapt to health trends. One of their special services is selling their own products (not many restaurants do this in Hungary). VakVarjú offers a surprisingly wide selection of VakVarjú gifts.