Magazine: Starbucks expanding

Howard Schultz’s return to the chairman’s seat at Starbucks revitalised the coffee house giant: in 2012 Starbucks will open 500 new units in North and South America. As for their Hungarian plans, Starbucks’ marketing specialist Orsolya Szabó told our magazine that they have no precise plan concerning the number of coffee houses to be opened. Selecting the right locations is a long procedure. In the near future no new unit will open outside the capital city, first Starbucks has to create a strong brand that attracts many people in the cities around the country.