What is shoppers’ choice?

People’s hair style expresses their personality, therefore the hair care category is not only functional but emotional as well – says Anna Gábos, hair and oral care category manager with Unilever Magyarország Kft. According to Ágnes Fóris, Target Sales Group’s brand manager, the hair care category offers an ever-wider range of products: in addition to classic segments such as shampoo or conditioner, in recent years special goods like split end treatment products were also launched by most brands. Annamária Marinova, the head of consumer marketing at Presto Pilot Kft. has good news for those who prefer natural cosmetics: the category has firmly set its feet in traditional retail and a wide selection of natural hair care and styling products is available. Unilever offers reliable and good quality Baba products in the lower-priced category, their Dove Hair brand concentrates on beautiful, well looked after hair and the TONI&GUY brand focuses on premium hair styling. Target Sales Group is the distributor of the Gerovital Plant Tratament (GPT) hair care brand. GPT products have been developed by Farmec and are positioned on the borderline of cosmetics and pharmaceutical products, for instance the shampoos contain herbs and successfully stop hair loss or eliminate dandruff. Natural shampoos are made using exclusively natural ingredients and no artificial colourings, preservatives or petrol-derived ingredients. Presto Pilot Kft.’s top products include Logona organic juniper anti-dandruff shampoo and Dr. Organic bioactive argan oil shampoo. (To be continued) n