Magazine: Fresh hop beer in the Hungarian market

Dreher Breweries must be satisfied with the sales results of the special-hop versions of Dreher beer, because they launched a new, limited edition version of the mainstream brand Kozel, called Kozel First Hop. The new beer – marketed in a can with a special design – is brewed using freshly picked hop flowers. It is characterised by a stronger, special flavour and higher alcohol content.