Magazine: We eat on the go

According to research by KFC, 53 percent of Americans in the 18-32 age group would prefer eating in their cars if the food container would fit in vehicles’ cup holder. So KFC decided to develop Go Cup: a special product that contains the brand’s signature chicken along with potato wedges, sold at the price of USD 2.49. Our lifestyle and demands are changing and it is fast food restaurants that react the most swiftly.