Magazine: Health with and without alcohol – Drink trends in 2014

Drink manufacturers had no choice but to adapt to the prevailing health trends. • more functionality, • manufacturers using better sweeteners, • some alcoholic beverages contain minerals and new natural ingredients, • ‘the right’ drinks communicated to under-18 consumers more strongly, • the culinary element becomes important, • natural sweeteners used for RTD coffee drinks, • lemonade recipes simp