Magazine: Instant business

Defying expectations, Starbucks is going to introduce VIA®ReadyBrew instant coffee not only in the United Kingdom but also in a few countries of Eastern Europe – including Hungary. VIA is a 100-percent Arabica microground instant coffee and it will be sold in Starbucks stores, but no coffee will be made from it on the spot. Later it will be available in many versions, at the moment the 12-portion package costs HUF 2,390 – that is HUF 199/portion.