Magazine: The death of information

Recently I have been contacted by the head of a big company who is often asked to do interviews on the radio. He wanted me to help him and the company in getting their message through more efficiently in the media. During one of the training session he told me: often he just pours all the information on the journalist and lets them decide what to use in the radio programme – he doesn’t even listen to the end result before the programme is aired. I was shocked to hear this because this isn’t responsible behaviour. It is he who has to be in control of the dialogue that is taking place in the media. Each and every appearance in the m