Better quality in focus
Easter confectionery sales were worth HUF 4 billion at 844 tons in the three months around Easter 2015. Compared with the Easter season of 2014, value sales fell 2 percent and volume sales plunged 10 percent. Chocolate rabbits were responsible for 41 percent of value sales and chocolate eggs realised 39 percent of sales.
It is a stable market trend that consumers are looking for products made from better quality milk chocolate: last year they bought milk chocolate products from 85 percent of the money they spent on Easter confectionery – 3 percentage points more than in the 2014 season. Retail channels: hypermarkets’ share from value sales grew 3 percentage points to 50 percent; discount stores’ share dropped from 25 to 23 percent and shops belonging to chains saw their share decrease from 25 to 24 percent.
Related news
Related news
In June, the annual decline in producer prices slowed down in Germany
In Germany, producer prices fell by 1.6 percent year-on-year in…
Read more >Rural accommodations closed a stronger half year than last year
The momentum of tourism in 2023 will continue to make…
Read more >Munch is now available in every Auchan store
From the beginning of May you can get the three…
Read more >