Better quality in focus

Easter confectionery sales were worth HUF 4 billion at 844 tons in the three months around Easter 2015. Compared with the Easter season of 2014, value sales fell 2 percent and volume sales plunged 10 percent. Chocolate rabbits were responsible for 41 percent of value sales and chocolate eggs realised 39 percent of sales.

It is a stable market trend that consumers are looking for products made from better quality milk chocolate: last year they bought milk chocolate products from 85 percent of the money they spent on Easter confectionery – 3 percentage points more than in the 2014 season. Retail channels: hypermarkets’ share from value sales grew 3 percentage points to 50 percent; discount stores’ share dropped from 25 to 23 percent and shops belonging to chains saw their share decrease from 25 to 24 percent.