Lurpak faces shopper backlash after shrinking block of butter
Arla Foods butter brand, Lurpak is facing negative customer reactions as it has shrunk the size of a block of butter by 20%.
The Danish brand has cut its 250g packs to 200g across its salted, unsalted and ‘lighter’ block varieties,” the Telegraph reported.
This also comes the average price of a 250g block of butter has risen by 37p in the past year, according to the Office for National Statistics, while food inflation remains in double-digits at 15.4% this month.
“We’re aware that the cost of living crisis has put pressure on shoppers’ available spend, and we want to make our price points more accessible for shoppers, which we believe can be achieved, by reducing our pack sizes,” Arla Foods VP of marketing, Danny Micklethwaite told The Telegraph.
However, shoppers have been left unhappy with the change.
Arla Foods is the latest manufacturer to shrink the size of its products, with Hellmann’s mayonnaise jars having been slimmed down from 800g to 600g at Tesco.
In February, standard packs of McVitie’s Digestives were also cut from 400g to 360g.
Related news
Non-alc beer brand Heaps Normal gets Robbie Williams backing
The brand’s “core range” is being rolled out across “select…
Read more >Arla Foods invests in Bahrain cheese production expansion
The dairy group expects the investment to boost the Bahrain…
Read more >Irish delicacy named world’s best unsalted butter
Not all butters are created equal, as evidenced by the…
Read more >Related news
The Chamber launches free training for budding entrepreneurs
The Hungarian Chamber of Commerce and Industry (MKIK), in collaboration…
Read more >Lidl Switzerland Sees ‘Record’ Growth In Cheese Exports In 2024
Lidl Switzerland saw record cheese export growth in 2024, marking…
Read more >Non-alc beer brand Heaps Normal gets Robbie Williams backing
The brand’s “core range” is being rolled out across “select…
Read more >