Gorenje chooses football legend Luka Modrić as its brand ambassador

By: Trademagazin Date: 2026. 02. 27. 10:55

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An iconic athlete joins Gorenje’s international communications: the leading European home appliance brand has entered into a strategic partnership with world-famous footballer Luka Modrić. The partnership brings together a brand and an athlete who are both characterized by a commitment to quality, perseverance and outstanding performance.

True greatness begins at home

As a Ballon d’Or winner and one of the most successful footballers of his generation, Luka Modrić is the epitome of professional success and commitment. For Gorenje, however, this partnership is about more than just the results achieved on the pitch:

“Luka Modrić is not only a football player, but also a committed family man. For him – and for us – the most important value is the safety and harmony of the home. Gorenje offers solutions that make everyday life simpler and more comfortable, thus creating space for the truly important moments. We are proud to be able to support families across Europe as an invisible helper in everyday life”

– Norbert Füle, Managing Director of Gorenje Hungary.

Shared values, shared vision

For Luka Modrić, the foundation of the partnership is a shared set of values and an outlook on life that sees success not only in results, but also in balance and stability measures.

“I am delighted to join the Gorenje family”

– said Luka Modrić.

“I have always believed that my performance under the stadium spotlight comes from the peace and security I find at home. Gorenje creates an environment that simplifies everyday life, allowing me to focus my energy on my career and my loved ones,” he added.

The partnership will be launched across Europe in a comprehensive, multi-channel campaign: television appearances, out-of-home (OOH) campaigns, print and online press, and social media appearances will accompany the launch.

Strong football heritage at the international level

The partnership further strengthens Hisense Group’s international sports presence. The company has been collaborating with the most important football events for years, including the UEFA European Championship 2016, 2020 and 2024 tournaments, as well as the FIFA World Cup 2018, 2022 and 2026.

As official sponsors of the 2026 FIFA World Cup, Hisense and Gorenje further strengthen their commitment to sports, increasing their international presence with innovative solutions and active engagement with fans.