L’OR introduces Passione Rossa coffee specialty inspired by Ferrari Hypercar partnership

By: Trademagazin Date: 2025. 03. 19. 11:26

L’OR Espresso proudly presents the new L’OR Passione Rossa coffee collection. The result of a premium partnership between L’OR Espresso and Ferrari Hypercar, this product line is characterised by high quality and Italian-style roasting. The collaboration between the two iconic brands combines a passion for refined coffee with the revolutionary spirit of Italian high-tech and craftsmanship, thus inviting both coffee and motorsport enthusiasts on a sensual journey.

The L’OR Passione Rossa collection is available on store shelves in 30 countries, including Hungary, so lovers of quality coffee can enjoy the elegance and power of L’OR Espresso and Ferrari from the comfort of their own homes.

The collection consists of five products in total. Among the capsules, we find four explosive coffee variants, stylishly named after race tracks that play an important role in the lives of motorsport and Ferrari. Maranello Espresso is the only member of the family available in both capsule and bean form. A balanced, rich coffee blend that carries complex notes of red berries and dark chocolate, offering a true expression of sophistication. Imola Ristretto capsule coffee is a dark and powerful ristretto that reveals complex flavors, a creamy texture and hints of dried summer fruits. Maranello Lungo encapsulates a harmonious blend of elegant berry fruit notes and roasted nuances, completed by some cocoa notes on the finish. And in the case of Maranello Espresso Decaffeinato, harmony and pleasure come together in this powerful decaffeinated capsule coffee that offers exciting and deep flavors in every sip.

L’OR Espresso presented the collection to the public at the Finali Mondiali Ferrari event in Imola, Italy, where visitors can enjoy the unique L’OR Passione Rossa coffee bar and tasting experience in the Casa Ferrari VIP catering area.

“It is with great pleasure and pride that we present the L’OR Passione Rossa collection in Hungary. This product range is designed to awaken the senses and give us all the opportunity to experience the overwhelming power and intensity of L’OR and Ferrari. The connection between the two iconic brands is clear: a shared passion and commitment to excellence, combining cutting-edge technology and human craftsmanship without compromise,”

– said Mariann Bereczi-Flamm, Head of Marketing at Jacobs Douwe Egberts.