Nielsen reporting from London and Brussels: „Food relatively resistant to crisis”

According to Jonathan Banks and Jean-Jacques Vandenheede from Nielsen, the number of purchases has begun to drop while demand is shifting from pleasant things towards necessary products. Everything is related to value. Consumers want to get value for their money and take advantage of aggressive promotions. There is also a four-six month delay in consumer response to economic developments, which means that the situation will probably get worse before any improvement can be expected. However, food is quite resistant to the effects of the crisis unlike holidays or entertainment. Discount chains are expanding in many countries. Some retail chains resist the pressure to raise prices, but make compromises in terms of quality, focus on promotions and invest in private labels. IT has a lot of potential for developing co-operation in the retail sector, both in terms of purchasing and financing.