Pepsi is changing its logo

By: Trademagazin Date: 2023. 03. 29. 11:15

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For now, only in North America, but starting in 2024, the Pepsi logo will change all over the world, reports CNN.

According to the company, based on their tests, when people were asked to draw the Pepsi logo, they usually wrote the text inside the stylized globe, even though the logo doesn’t currently look like that.

“And we could not ignore this”

– said Mauro Porcini, PepsiCo’s planning director, to the American TV channel, who emphasized that instead of rejecting the fact, they accepted it and changed it.