Carlsberg Marks Chinese New Year With Limited-Edition Packaging

By: Gyarmati Orsolya Date: 2022. 02. 01. 08:10

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Carlsberg has launched a limited edition packaging designed by renowned illustrator Victo Ngai to celebrate Chinese New Year and the Year of the Tiger.

Victo Ngai is a Forbes’ 30 Under 30 (Art and Style) honoree, and a Society of Illustrators New York gold medalist.

The limited edition packaging is based on a Victo Ngai painting, following the theme of starting a smooth new year and the celebration of spring and new prosperity.

The palette is inspired by the shades of greens used by Carlsberg and Chinese New Year festivities.

ESM