Lidl is testing menu boxes in Switzerland

By: Trademagazin editor Date: 2017. 10. 28. 08:31

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Lidl Switzerland is testing menu boxes: they deliver ready-to-cook meals to consumers’ homes. Customers can try a new recipe every week and only the freshest ingredients are used for the boxes. 80 percent of the boxes’ contents come from local farmers. The vegan box costs EUR 53, while the meat one is marketed for EUR 61. Each box serves two people.