Lidl success in the US market

With ten thousand stores worldwide – more than 180 stores in Hungary – Lidl, together with Aldi, successfully broke into the UK a few years ago. The U.S. market was also targeted, but the first round went rather poorly for Lidl, but according to the latest data, it appears that Lidl has managed to develop a better strategy for the second run. (napi.hu, Komócsin Sándor, Csernátony Csaba)