Lidl Introduces New Water SKU To Support Aid Agency
Discounter Lidl is launching a new mineral water under the name ‘Dein Wasserspender’ (Your Water Dispenser) in order to support the aid organisation ‘SOS Kinderdorf e.V.’ (SOS Children’s Village).
For every 0.5 litre bottle sold, 10 cents will go to the aid organisation.
With this measure the company said that it is expanding its social commitments, providing its customers with the opportunity to make a charitable contribution.
The still mineral water is available from May 13 in all Lidl stores. (ESM)
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