The acquisition of SABMiller’s former Central and Eastern European companies has been completed: the new owner is Asahi
Asahi has completed the acquisition of SABMiller’s former Central and Eastern European businesses and brands, including the companies, brands and other related assets in the Czech Republic, Slovakia, Poland, Hungary and Romania.
The European Commission approved the merger of SABMiller and AB InBev with the condition that AB InBev has to sell its companies in Central and Eastern Europe. In March, the European Commission approved the sale of these companies to Asahi. The company will now operate as Asahi Breweries Europe Ltd., under the direct control of the Tokyo-based Asahi Group Holdings Ltd. Its regional headquarters will be in the Czech Republic, in Prague.
Related news
Display 2.0 – the sales floor of the future
In-store display is becoming a smart device – we could…
Read more >Just Eat Takeaway struggles with decreasing orders
Just Eat Takeaway saw its number of orders decrease, but…
Read more >Alcohol-free beer becoming increasingly popular in Germany
More and more people in Germany are drinking non-alcoholic beer…
Read more >Related news
Pick Szeged Zrt.’s profit decreased, but its sales revenue increased last year
Pick Szeged Zrt.’s after-tax profit in 2024 was 6.7 billion…
Read more >8 great ideas for a more conscious, accepting and livable future in the Solutions for Tomorrow challenge finals
The fifth season of the Solutions for Tomorrow challenge has…
Read more >Sustainability in focus: Generali EnterPrize competition for the 15 million HUF prize is launched
This year, the Generali Group is announcing the EnterPRIZE international…
Read more >