The awareness-raising campaign of Italos Karton has ended

The large-scale environmental awareness-raising campaign of the Italos Karton Környezetvédelmi Egyesülés (IKSZ) (Beverage Carton Environmental Association) that was implemented in the first half of 2012, has completed succesfully. The campaign was implemented within the Environment and Energy Operational Program of the New Széchenyi Plan, with the 48.9 million HUF support of the European Union.

In the scope of the campaign, in the past six months, nearly two million residents of six counties could meet with messages emphasizing the importance of environmental sustainability, the prevention of waste formation and the separate collection of beverage cartons.
From the awareness-raising campaign, the IKSZ expects that the ratio of separately collected beverage cartons will increase from 19 to 22 percent.