Henkel Innovation Challenge International student challenge has been closed

By: trademagazin Date: 2009. 06. 03. 00:05

Henkel has announced its second international student challenge under the name of Henkel Innovation Challenge in the autumn of 2008. Twelve student groups from different European countries measured their power in the finals.

The students acted as a 'business development manager' developed a Henkel product concept virtually published in 2050. They presented their ideas to the jury, made business and marketing plans and then negotiate the budget with the other international competitors just like in daily business life. From Hungary, the Manó team of the Budapest University of Technology has been entered in the international finals. The jury choose the Rotterdam School of Management students as a winner. The Dutch students presented the concept of an environmentally-friendly detergent, operating without water.


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