Leonardo DiCaprio Invests In French Champagne Brand Telmont

Hollywood actor Leonardo DiCaprio has bought an equity stake in French champagne house Telmont, its majority owner Rémy Cointreau said on Wednesday, as luxury brands strike partnership deals with celebrities to broaden their appeal.

The Telmont champagne house was founded in 1912 and French drinks company Rémy Cointreau, whose rivals include Pernod Ricard and Diageo, bought a majority stake in it in October 2020.

Historic luxury brands around the world have struck partnership deals with celebrities in their bid to lure younger customers, with Jay-Z’s pop star wife Beyonce already involved in the Ivy Park sportswear brand.

ESM