Carrefour Expands No-Lo Offer In Poland, Adds Insurance In Spain

Nearly 100 new zero-alcohol products have been introduced in response to the growing no-lo trend in the FMCG industry, driven by Generation Z and increasing health consciousness, ESM Magazine reports.

Consumers are increasingly reducing or eliminating alcohol to improve their well-being, sleep and concentration.

Zero-alcohol products are now seen not just as substitutes, but as deliberate, flavourful and healthier choices, often containing less sugar than soft drinks or juices.

Carrefour’s non-alcoholic selection includes alternatives to spirits, mimicking the flavours of gin or whiskey, and ready-to-drink zero-alcohol cocktails, like the mojito, Cuba Libre and spritz.

De-alcoholised wines from brands such as Carl Jung and Opia are also available, offering a full grape aroma without the alcohol.

The range also features functional beverages, such as kombucha for digestion, yerba maté for natural energy, and adaptogen-based drinks, to help manage stress, providing added benefits beyond the empty calories of alcohol.

Customised Insurance

Meanwhile, Carrefour Spain has partnered with insurance company Mapfre to provide Carrefour Club members with customised options.

Initially, customers can purchase home, motor, health, life and funeral insurance, with more products to be introduced over time.

A key advantage of this partnership is the integration of Carrefour’s savings ecosystem with Mapfre’s insurance offer.

Customers who buy or renew their insurance policies will be rewarded with direct advantages in their Savings Cheque, which can be used for future purchases.

For its part, this collaboration will enable Mapfre to expand its distribution network to reach Carrefour’s customer base, including over 10.5 million Carrefour Club members.

Elodie Perthuisot, CEO of Carrefour Spain, commented, “This agreement goes beyond a simple alliance.

“It is the transformation of the insurance sector in retail, with services that offer customers personalised savings to simplify and improve their shopping experience.”

Elena Sanz, CEO of Mapfre Iberia, added, “This agreement significantly strengthens our reach and coverage, hand in hand with a top-tier company.

“Furthermore, it integrates seamlessly with all our distribution channels, maximising value creation for both companies.”