Polish biscuit giant attempts to conquer the Hungarian market

Poland’s biggest biscuit manufacturer Dr Gerard started an affiliate in Hungary. Dr Gerard is also present in the Czech Republic, Romania and Slovakia. In the last few years their annual sales rose by 25-30 percent. Noémi Gárdonyi, managing director of Dr Gerard Hungary Kft. told that the goal is to become one of the biggest market players in 3-5 years.