The Western-European advertising market is on slope

The advertising spendings in Western Europe are expected to decline by 1 percent this year, which is a worse data as of last December’s -0.3 percent – the study of the Magna Global media agency says.

In the research carried out in the United Kingdom, Germany, France, Italy and Spain, it was found that the two largest markets – Britain and Germany – was proved to be resistant in the first quarter. The Magna Global expects a 1, 9 percent for the growth of the United Kingdom’s advertising market and a 1.2 percent growth for the German advertising market for 2013. (Marketinginfo.hu)