Be cheap and fast! – Customers’ expectations of parcel couriers

By: Trademagazin Date: 2024. 05. 29. 09:21

The price is the most decisive factor when you can choose from several parcel delivery service providers when shopping online – according to Reacty Digital’s April research of the 18-79 age group. How much an online customer is willing to pay for the delivery service is strongly influenced by whether he orders the product to be delivered to his home or to a parcel vending machine.

The online customer listens more to his wallet than to his friends

On average, out of the seven listed, six factors are taken into account by online buyers when they have the opportunity to choose from several mail order service providers during an online purchase. The price offered by the service provider is the most determining factor, two-fifths (42%) of customers put it at the top of the order of importance, and overall, nine out of ten considered this aspect essential. In addition to the price, the payment (e.g. cash or cashless) and collection (e.g. parcel machine, home delivery) options are in second and third place in the system of criteria, but here there is a more even distribution in how many of them appear in the individual order of importance. For many, previous personal experience, the expected delivery time and the time slot for the package’s arrival are also decisive. The recommendation of friends also influences seven out of ten people, however, this is only a multiple aspect for most.