Pantyliner sales are the most concentrated

Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in volume minus 4 percent was registered. The tampon market exceeded HUF 4 billion, with value sales declining by 2 percent and volume sales shrinking by 4. Pantyliners constitute a HUF 3 billion market, where values sales were 1 percent lower and volume sales shrank by 7 percent. Drugstores’ sanitary napkin value sales were up by 7 percent, tampon sales augmented by 1 percent and pantyliners expanded by 2 percent (hypermarkets: plus 1, 2 and 3 percent, respectively). Pantyliner sales were the most concentrated: hypermarkets’ share grew to 36 percent, while drugstores’ increased to 33 percent from one year to another.