Hair dye is in the best position

According to the Nielsen Retail Index, in terms of both value and volume only hair dye sales trends were positive in November 2009-October 2009. Measured in Forint, 8 percent more hair dye was sold than a year earlier, with the market surpassing HUF 7 billion per year. In terms of volume, there was a 1-percent growth. In general, it can be said that the hair care market is highly concentrated. Drugstores have a market share oscillating between 40 and 58 percent in different categories, in terms of value. Among the different regions, the central one (that involves Budapest and Pest County – where 28 percent of Hungary’s population lives) does best. Volume-weighted average prices increased significantly: from HUF 802 in July-August to HUF 874 in September-October.