The most patriotic brands

Research consultancy firm Brand Keys (New York, USA) conducted a survey with 4,500 participants to find out which brands are considered the most patriotic by US consumers. The top ten was the following (the level of patriotism associated by consumers is indicated in percentage): 1. Jeep (98 percent) 2. Hershey’s/Coca-Cola (tie, 97 percent) 3. Levi Strauss/Disney (tie, 95 percent 4. Colgate (94 percent) 5. Zippo (93 percent) 6. Wrigley’s (92 percent) 7. Ralph Lauren (91 percent) 8. Kodak/Gillette (tie, 90 percent) 9. New Balance/Harley-Davidson (tie, 89 percent), 10. Budweiser/Marlboro (tie, 88 percent).