Campari Rolls Out Animated LED Shelf Displays in Germany to Boost Sales
Italian spirits brand Campari is launching animated LED shelf displays across 1,200 retail stores in Germany – including Edeka, Hit, and Rewe – in an effort to drive sales of its core brand. The so-called LED-Motion shelf labels feature eye-catching digital animations and QR codes that direct shoppers to Campari cocktail recipes and other branded content.
While Campari has already used similar technology for other brands in the U.S. and the UK, this is the first large-scale deployment for the Campari brand itself in Germany.
The move comes as the company navigates a volatile transition year. Despite increasing revenue by 2.4% to over €3 billion in 2023, Campari saw a significant drop in net profit. With Donald Trump’s trade policies posing uncertainties for the U.S. – which accounts for 47% of sales—the company is leaning on Europe (46% of sales) as a more stable growth region.
Tobias Scheiba, Channel & Customer Marketing Director, emphasized the strategic potential of in-store displays: “The point of sale offers enormous reach and a wide range of communication opportunities to strengthen brand presence and signature drink recognition.”
The QR codes also serve as a tool for measuring consumer engagement, offering insight into shoppers’ interest and interaction with the brand.
Related news
Knuspr Joins Swiss Markant Network
Knuspr, the German-based online supermarket, has become the first pure…
Read more >The tariff war is also hitting German industry
German manufacturing companies saw their export prospects for August worsen…
Read more >Related news
Danone lines up yogurt facility expansion amid “explosive growth” in US
The Activia brand owner has made a “multi-million dollar investment”…
Read more >Denmark plans to scrap taxes on coffee, confectionery
The complete removal of taxes on coffee and confectionery is…
Read more >Katalin Neubauer: margin stop and mall stop do not serve the interests of retail
The government has extended the margin cap and tightened the…
Read more >