Cultural insensitivity? Nestlé drops Hindu KitKat range in India

Faced with backlash from the Hindu community, Nestlé has discontinued a special edition KitKat range that featured images of sacred Hindu deities on the wrapper.

The range was designed to honor the crafts of the Indian state of Odisha, but it incited some negative sentiments among consumers as they featured images of Hindu deities Lord Jagannath, Balabhadra and Mata Subhadra.

The limited-edition range of the chocolate bar had been introduced within the globally marketed “KitKat travel breaks” range, which sported wrappers printed with photos of artwork by local artists.

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