To see and to be seen – in stores as well

According to the Shopping Monitor survey of Gfk Hungária, highly visible price discounts are the most effective means of getting customers to buy things they had not originally intended to buy. Eye camera research shows that signs indicating price discounts are effective in all cases. The majority of customers in hyper markets are receptive to such messages, while this might not be true in supermarkets or small stores. Placement at 15-20 degrees below eye level has been found to be more effective than placement at eye level.