The majority of shoppers spend their money in hypermarkets and small shop chains

After the nadir of 2009 a slow consolidation process started in Hungarian retail in 2010. In nominal value households spent 1.4 percent more on food and household chemical products. It was the second part of last year when retail’s performance took a positive turn. Hypermarkets and small shops were the biggest winners, especially in terms of shopping intensity. Fewer households went shopping in supermarkets. Discount stores: aggregated market share grew with the exit of Plus stores and the expansion of German-owned chains. Drugstores kept increasing their turnover, households spent 14 percent more in this channel.