Formula One on flames

The drivers of Team Williams will drink from Hell sponsored flasks from this weekend’s Spanish Grand-Prix. The Hungarian energy producer has signed a three-year sponsorship agreement with the multiple world champion team.

The Hell label and the devil's logo will appear on the sides of cars and on the rear wings and pit-crew members will also wear red-black overalls and helmets. The team's pilots – Nico Rosberg and Kazuki Nakajima – will use Hell’s flametongued flasks. The Hungarian-owned energy-maker’s goal is to obtain foreign markets and achieve a second place in the International energy-drink market. Hundred million of Hell drinks were sold last year in 16 countries. In Europe which has 700 million inhabitants people drink an average of 7-8 energy drink per year. The Hungarian-owned company Candy Globe wants to expand on these markets.